Privacy Policy

1. Who We Are

This website is owned and managed by Ruuude! & Ruuuthless!. “We,” “our,” or “us” refers to Ruuude! & Ruuuthless!, while “you” refers to visitors or individuals interacting with our website or social media channels.


2. Our Commitment to Your Privacy

We respect your privacy and follow applicable data protection laws. This policy explains how we collect, use, and safeguard your personal information when you visit our website or interact with us online.


We act as the data controller for your personal information, which means we decide how your data is used and ensure it is:


  • Processed lawfully, fairly, and transparently
  • Collected for clear purposes only
  • Relevant and limited to what’s necessary
  • Accurate and kept up-to-date
  • Retained only as long as needed
  • Stored securely


3. Who This Applies To

This policy applies to website users and social media followers. It does not cover job applicants or current/former employees.


4. Contact Us

Questions about this policy or your data? Email: info@ruuudeandruuuthless.com


5. Third-Party Links

Our website may include links to other sites. We do not control them, and their privacy policies apply once you leave our site.


6. How We Use Your Data

We process data to:

  • Manage and improve our website
  • Deliver content and services
  • Respond to inquiries and customer service requests
  • Process orders, returns, and payments
  • Run loyalty programs and marketing campaigns


Examples of data collected:


  • Contact details: name, email, phone number, delivery address
  • Account info: login credentials, purchase history, favorites
  • Technical info: IP address, browser type, device info
  • Social media interactions: messages, posts, and images


Legal bases for processing: contract fulfillment, legitimate business interests, marketing consent, or legal obligations.

 

7. Children

Our services are intended for people 18+. We do not knowingly collect data from children.


8. Who Can Access Your Data Internally

Only employees who need access to perform their roles (e.g., customer service, IT, marketing, legal) can access personal data.


9. Sharing Your Data Externally

We may share data with:

  • Payment processors (e.g., Klarna, PayPal, Shopify)
  • Delivery and returns partners
  • Loyalty/review platform providers
  • IT, administrative, and HR service providers
  • Professional advisors (lawyers, auditors, insurers)
  • Regulators or fraud prevention agencies
  • Third parties in business sales or mergers


We require all third parties to protect your data and use it only for specified purposes.

 

10. International Transfers

Data may be transferred outside your country. Safeguards, agreements, or adequacy decisions ensure your data is protected.

 

11. Data Security

We use measures such as:

  • Encryption and pseudonymization
  • Firewalls, antivirus, and intrusion detection
  • Role-based access controls
  • IT testing and health checks
  • Breach reporting procedures

 

12. Data Retention

Your data is kept only as long as necessary for the purposes collected or as required by law.


13. Your Rights

You have the right to:

  • Withdraw consent
  • Access, correct, or update data
  • Request deletion
  • Object to processing
  • Data portability
  • Opt out of automated decisions
  • File a complaint with the ICO


Requests should be sent to info@ruuudeandruuuthless.com.


14. Marketing Preferences

You can unsubscribe from marketing emails anytime via the “unsubscribe” link or by contacting us. Requests may take up to 5 working days.

 

Policy Updates:
We review and update this privacy policy periodically. Last updated: 2 December 2025