I am Ruuuthless! Are you Ruuuthless! too? To be Ruuuthless! you have to smell it. Taste it. Be on the edge – but ALWAYS in control. Ruuuthless! is an EXCLAMATION! It is all around you. You can see it if you feel it. It’s a powerful, beating rhythm. 

I am Ruuuthless! because I choose to live Ruuuthless!. I am bold, I am confident. My mind respects my body… I respect other bodies… and I always love and respect the Ruuude! Sound like someone you know? Sound like you? 

Then WELCOME to the world of the Ruuuthless!