SUSTAINABILITY

EVEN IN OUR INFANCY WE ARE DOING EVERYTHING WE CAN TO MINIMISE OUR IMPACT ON THE ENVIRONMENT AND CARRY OUT OUR RESPONSIBILITES TOWARDS SUSTAINABILITY SEEKING MANUFACTURERS WHO ALSO CARRY OUT RESPONSIBLE PRACTICES USING RECYCLED MATERIALS REGARDING TEXTILES AND YARNS, EXISTING PLASTICS AND WATERBASED ECO-FRIENDLY PRINTING INKS.

WE MAKE EVERY EFFORT TO SOURCE LOCAL PRODUCTION AND MANUFACTURE IN THE UK WHERE POSSIBLE REDUCING OUR GLOBAL IMPACT. PACKAGING IS MINIMAL AND CONTEMPORARY BUT SOURCED WITH FORWARD THINKING FOR RE USE AFTER PURCHASES OR RECYCLING IF DISPOSED OF.

RUUUDE! & RUUUTHLESS! CREATE TIMELESS DESIGNS BASED AROUND OUR PHILOSOPHY WHICH ARE AUTONOMOUS AND NOT TREND LED GIVING DEPTH TO THE ITEMS TO BECOME CLASSICS OVER TIME AND BE FITTING FOR VARIOUS NEEDS AND NOT WORN TO ‘FIT IN’ WITH SEASONAL TRENDS!